7 reasons why PR is more important than ever
Business of public relations is thriving. One reason is that PR is more relevant—and valuable—than ever. Ragan has listed 7 reasons for this:
1. Credibility is paramount. The public values journalism, and people are moving to media channels they trust.
2. PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority.
3. PR generates influence. Typical PR tactics build relationships, engage influencers, and even help change public perception and behavior.
4. PR is (nearly) immune to ad blocking
5. PR is more measurable than ever
6. Goodwill has value
7. Technology helps it scale